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How the stigma of low literacy can impair patient-professional spoken interactions and affect health: insights from a qualitative investigation
© Easton et al.; licensee BioMed Central Ltd. 2013
Received: 10 January 2013
Accepted: 15 August 2013
Published: 16 August 2013
Low literacy is a significant problem across the developed world. A considerable body of research has reported associations between low literacy and less appropriate access to healthcare services, lower likelihood of self-managing health conditions well, and poorer health outcomes. There is a need to explore the previously neglected perspectives of people with low literacy to help explain how low literacy can lead to poor health, and to consider how to improve the ability of health services to meet their needs.
Two stage qualitative study. In-depth individual interviews followed by focus groups to confirm analysis and develop suggestions for service improvements. A purposive sample of 29 adults with English as their first language who had sought help with literacy was recruited from an Adult Learning Centre in the UK.
Over and above the well-documented difficulties that people with low literacy can have with the written information and complex explanations and instructions they encounter as they use health services, the stigma of low literacy had significant negative implications for participants’ spoken interactions with healthcare professionals.
Participants described various difficulties in consultations, some of which had impacted negatively on their broader healthcare experiences and abilities to self-manage health conditions. Some communication difficulties were apparently perpetuated or exacerbated because participants limited their conversational engagement and used a variety of strategies to cover up their low literacy that could send misleading signals to health professionals.
Participants’ biographical narratives revealed that the ways in which they managed their low literacy in healthcare settings, as in other social contexts, stemmed from highly negative experiences with literacy-related stigma, usually from their schooldays onwards. They also suggest that literacy-related stigma can significantly undermine mental wellbeing by prompting self-exclusion from social participation and generating a persistent anxiety about revealing literacy difficulties.
Low-literacy-related stigma can seriously impair people’s spoken interactions with health professionals and their potential to benefit from health services. As policies increasingly emphasise the need for patients’ participation, services need to simplify the literacy requirements of service use and health professionals need to offer non-judgemental (universal) literacy-sensitive support to promote positive healthcare experiences and outcomes.
Low literacy is a significant problem across the developed world. The OECD International Adult Literacy Survey reported 22% of adults in the USA and 23% of adults in the UK performed at the lowest level of a 5-point scale of functional literacy . A recent UK study has highlighted the implications of low functional literacy for poor health literacy .
The definition of health literacy continues to evolve and remains the subject of much debate in the literature . One definition that reflects the evolution towards broader relevance across health contexts is that health literacy is “the wide range of skills and competencies that people develop to seek out, comprehend, evaluate and use health information and concepts to make informed choices, reduce health risks and increase quality of life”.
Many of the measures of health literacy that are currently available assess only limited aspects of the concept . They tend to focus on literacy skills, so people who are functionally literate can score high even though they may have low health literacy according to the definition given. People with low functional literacy are less likely to achieve high health literacy however it is measured, not least because of the heavy reliance on written information across healthcare services.
Low functional or health literacy is strongly correlated with poorer health outcomes and poorer use of health resources . People with low functional or health literacy generally have less appropriate access to services; [7–9] including more hospitalisation, greater use of emergency services and lower uptake of preventive health services . They have poorer knowledge and self-management of health conditions such as asthma, [11, 12] and diabetes; [13, 14] and poorer ability to take medicine properly . They are less likely to exercise, more likely to smoke, more than twice as likely to report being in ‘poor’ or ‘very poor’ health  and have a higher risk of mortality .
A person’s low literacy may be obvious to others when it is associated with language difficulties or significant cognitive impairment. In clinical contexts, these cues may prompt some health professionals to offer support, including interpretation and simplified communication. However, several factors tend to create and maintain a population whose literacy difficulties remain hidden from healthcare professionals. These factors include individuals’ lack of recognition or acknowledgement of their own low literacy [15, 17]; the shame and stigma associated with low literacy ; and low awareness among healthcare staff of potential difficulties with reading, writing or numeracy in the population of patients with no obvious language difficulties or cognitive impairments [19–21]. A recent review has confirmed that people whose low functional or health literacy may not be obvious to healthcare staff have poor health outcomes similar to those whose difficulties are more readily apparent . These poor outcomes may be modifiable even though the contributing difficulties are hidden.
The causal pathways that have been postulated between low literacy and poor health have been based primarily on cross-sectional quantitative research. Paasche-Orlow and Wolf in their conceptual model of the causal pathways between limited health literacy and poorer health outcomes offered three domains: access and utilisation of healthcare; patient and provider interaction; and self-care. Within each of these postulated domains, they identified both patient factors and factors external to the patient as significant mediators of outcome . Their conceptual model has been further developed by others, most notably in a later paper, which drew out motivational and volitional determinants from social cognition models. These included the ability of people with low literacy to obtain knowledge. However, the healthcare and self-management experiences of people with low literacy themselves have been largely neglected in research.
Experiential accounts are needed to help develop nuanced explanations of how low literacy can lead to poor health and to inform the development of initiatives to support people with low literacy to access and benefit from health services. The need for these accounts has been made more pressing by the promotion, in the UK and elsewhere, of policies and action plans that seek to address health inequalities and improve population health via asset based, co-production approaches involving patients as partners [24, 25] and person-centred care which promotes ‘mutually beneficial partnerships between patients, their families and those delivering healthcare services which respect individual needs and values and which demonstrate compassion, continuity, clear communication and shared decision-making’. Successful delivery and comprehensive evaluation of these approaches is likely to require a robust understanding of the particular issues faced by people with low literacy and of the causal pathways between low literacy and poor health.
Investigate and illuminate previously neglected pathways between low literacy and poor health by exploring the perspectives of people with low literacy on access to healthcare services, self-management of health conditions and health behaviours
Consider how health services might better support people with low literacy and reduce the tendency for them to experience disproportionately poor health.
This qualitative study used individual face-to-face in-depth interviews to explore personal experiences of literacy, healthcare (including self-care) and health, then focus groups to check the resonance of the analysis of the individual interviews and to further explore ideas about how health services could improve support for people with low literacy. Interaction through qualitative interviewing offered a more appropriate approach than structured interviewing or the use of a questionnaire. Any type of data gathering which required the participants to engage in reading or writing activities had to be discounted. Face-to-face individual interviews had an advantage over focus groups in the first instance because they would be confidential, and would allow for greater in-depth exploration of individual perspectives. We acknowledged that participants’ experiences of health and healthcare may be sensitive and they may not wish to share these in a group. Focus groups were conducted to provide an opportunity to check our summary of findings (helping to establish the credibility of the scope and analysis of our data from individual interviews), and to discuss further the ideas about what health services could do that had been suggested by those participating in the initial interview process. The focus group topics were less personal or sensitive than those covered in individual interviews, and the discussion benefited from the group interaction.
A community-based adult learning centre in Dundee, UK. Dundee is Scotland’s fourth largest city, with a population of 146,000. Dundee suffers high levels of deprivation, with approximately 30% of the population living in areas that are among the 15% most deprived in Scotland . An estimated 6–9% of Dundee residents belong to a minority ethnic group .
Participants and recruitment
Participants were adults of working age who had English as a first language and had sought help with literacy difficulties from adult learning services. We adopted these inclusion criteria because of our interest in the population with low literacy that is potentially hidden within health services. We did not administer a formal literacy assessment during or after recruitment because we wanted to avoid embarrassing potential participants, particularly while the assessment would bring them no particular benefit. Instead, participants were asked about what literacy support they were accessing at the beginning of the interviews. One author (PE) visited adult literacy classes and described the purpose of the research and the interview process. She provided simple participant information sheets and consent forms which literacy tutors worked through in class learning time to ensure understanding. Literacy tutors assigned interview times to people interested in participating or, with agreement, passed on telephone numbers to PE. Literacy tutors recruited focus group participants from their classes. Everyone who chose to take part signed a simple consent form.
Demographic information was collected during the interviews. Experience of particular health problems was not a prerequisite to participation: we recognised that most people will at some time attend their general practitioner, need to obtain over the counter or prescription medicines from a pharmacy, and consider how their behaviours might affect their health. Participants were asked about any health conditions that required self-management and/or regular contact with health services as well as experiences of generally taking care of their health. Participants were also asked their age at the end of the interview. Recruitment was then monitored to ensure the inclusion of men and women of different ages, varying levels of reading, writing and numeracy support needs; and with different experiences of health problems and healthcare, ranging from people who had long term conditions requiring regular self-management to people who were generally healthy and had experienced minor illnesses only. Each participant was given a £10 store voucher after their interview.
Ethics approval was granted by the University of Dundee Research Ethics Committee (UREC 8060).
Interview topic guide
Introductions and warm up
Can you start by telling me how you came to get help?
Do you have anyone who regularly helps you with (literacy)*?
How general health may be affected by literacy level
How would you say your general health is?
Can you tell me about of any ways your (literacy) affects your health?
Self care: health information and preventive behaviour
Where do you normally learn about things to do with health?
Do you attend or take part in screening?
- cervical (females only)
- breast (females over 50) bowel (all over 50)
Self care: management of health problems; medication; family health
Do you or anyone you look after have a medical condition that needs to be treated or checked up on regularly?
How do you get on with prescriptions?
Do you have children? Tell me about what you have to do to look after their health–immunisation, childhood illnesses etc.
Access to health services: patient-healthcare provider relationships; navigating the health service environment
Does your GP know that you have/have had some difficulties with (literacy)?
If yes, how did do they know?
Does your (literacy) affect whether you go to health services? If yes, how?
Do you have anyone who helps you when you use health services?
Types of initiatives that would help access to services/self-care etc.
What would make it easier for you to …… take care of your condition/take your medicine properly? (these will depend on the responses to previous questions)
How could the ……….. service be improved for people with any literacy difficulties?
Additions to topic guide after initial analyses (questions added to ensure coverage of these emerging topics)
How did you get on at school?
When were you aware you had needed some help with your literacy?
What sort of work have you done in the past?
Who knows about your literacy?
What did you say to them when you told them?
How would you decide who to tell?
Advantages/disadvantages of disclosure
Do you think it matters if healthcare staff know about your literacy?
Characteristics of participants
In paid employment
Not in paid employment
Training for employment
Long term condition*
New to study
Focus group topic guide
Issues raised by individual interviewees
Access to health services
Appointment letters; hospital signs
Relationships with healthcare staff
Disclosure to healthcare staff
Who to tell; how to tell
Self-management of health conditions
Obtaining and using medicines
Stigma and mental wellbeing
Other people’s attitudes; disclosure management
Suggestions for the NHS to improve the experiences of people with low literacy
Colour coding; oral explanations
The focus groups involved 5 people who had previously been interviewed and 4 new participants (Table 2). Employment and health data were not collected from focus group participants.
Coding framework: key themes and concepts from participant interviews
1. Personal details
1.1 Age group
1.3 Household arrangements
1.4 Employment status
1.5 Length of time at centre
1.6 Reported causal factors associated with literacy
1.7 Literacy learning needs
1.8 Reasons for seeking help with literacy
1.9 Health status
2. Literacy-related life history
3. Communication and relationships with healthcare staff
3.1 Written communication
3.2 Spoken communication
3.3 Relationships with GPs
3.4 Relationships with other healthcare staff
3.5 Other issues
4. Disclosure of literacy difficulties
4.1 Disclosure to healthcare staff
4.2 Disclosure to others
4.3 Selective disclosure
4.4 Strategies to avoid disclosure
4.5 Other issues
5. Coping strategies to access services and carry out self-care activities
5.1 Asking for help
5.2 The role of others
5.3 Coping devices
6. Health literacy
6.1 Accessing and navigating health services
6.2 Obtaining and using health information
6.3 Knowledge and understanding of health conditions and treatment
6.4 Other issues
7. Mental wellbeing
7.1 General mental wellbeing
7.2 Problem attribution
7.6 Social experiences
8. Suggested changes to health service
8.1 Written communication
8.2 Spoken communication
8.3 Hospital environment
8.4 Awareness and acknowledgement of low literacy
8.5 Facilitating disclosure of low literacy
8.6 Avoiding disclosure of low literacy
8.7 Other issues
Once transcripts had been labelled, key data and points of interpretation were summarised in charts, which we produced manually in Microsoft Excel. We entered one participant per row and one sub-theme per column to allow for vertical (across the participant sample) and horizontal (within individual participants) analysis. The three authors met regularly to discuss and agree definitions of codes and the interpretation of the data. Illustrative quotations are provided in the findings section. All participant names have been changed.
Most participants reported accessing support for a range of literacy learning needs including reading, writing and numeracy. All clearly faced significant challenges with literacy activities, although their particular skills and challenges varied. For example, some people struggled to read simple material while others could read at a higher level but had been prompted to seek support with writing because new practices at work or a need to change jobs meant writing skills were needed. Some people said they were attending the learning centre to improve their existing skills, including their ‘English’ (although all were native speakers). Several revealed, either explicitly or indirectly during their interviews, that their understanding of what words and text they could read was poor.
Difficulties with written communication
“I’ve been to the hospital a few times and they’ve been like ‘Oh you were meant to bring a urine sample’ and I was ‘Oh I didn’t know’......... cos I just read the date, the time and the ward” (Karen, female, 20s)
“I could read the word ‘endoscopy’ .... I actually thought an endoscopy was down here [indicating throat] but I was told by the doctor that they’re checking your stomach, see so I didn’t think they were going the other way, so it was quite ‘bloody hell,’ you know and you don’t realise what you’re gonna feel like after so it was quite an ordeal.” (Jack, male, 40s)
Difficulties with spoken communication
Our two main original findings are (1) that, over and above the well-documented difficulties that people with low literacy can have with the written information and complex explanations and instructions they encounter as they use health services, people with low literacy can have significant difficulties in their spoken consultations with health professionals and (2) that one key to understanding their difficulties in spoken conversations lies in recognising an often strong reluctance to ‘disclose’ difficulties with reading, writing or understanding in social and healthcare contexts that is rooted in the terrible stigma that can be associated with low literacy.
Participants’ accounts revealed a range of difficulties that they experienced with spoken communication in health care contexts. These difficulties impacted negatively on participants’ experiences of formal healthcare and abilities to manage their health conditions at home. Some of the difficulties were apparently perpetuated or exacerbated because participants limited their conversational engagements with health professionals and often took care to avoid revealing when they did not understand what was being discussed.
Participants frequently reported difficulties in understanding what was said during consultations and they attributed these difficulties in part to the language clinical staff (especially doctors) used. Participants’ descriptions of spoken conversations included terms such as, “gobbledygook;” “big fancy words;” and “twenty four letter words.”
“.... and he [hospital consultant] was ‘blah blah blah’ and he knew fine I didn’t have the foggiest idea what he was talking about.” (Harry, male, 40s)
“… I’m like that, ‘Oh no, they’re wanting me to write something,’ start panicking and that seems to take over you and sometimes you’re like that, ‘What was they saying there?’ because the anxiety’s took over what’s going on.” (Louise, female, 40s)
“…they never explain anything properly. It’s always their own big words and I just say, ‘Yeah, okay’ and I go home and I’m like, ‘I don’t know what that meant.’” (Megan, female, teens)
The recurring reason given by participants who said they were reluctant to ask questions or to make it known that they had not understood what was said was that they were concerned to avoid revealing to health professionals that they had literacy difficulties.
Engagement limited by fear of disclosure of low literacy
The concern to keep their literacy problems hidden from health professionals was explicitly shared by most participants in their interviews, and all mentioned some occasions on which they had concealed their low literacy in healthcare settings, for example, by: saying they didn’t have their reading glasses; relying on a trusted person who accompanied them to consultations; saying they would read something later; or making an excuse to leave.
“..... I couldn’t spell it. I just went, ‘You know what, I’m going to have to go. I’m not feeling very good. I’ll come back, I will come back’ and I grabbed it [the form] and ran out.” (Barbara, female, 50s)
“…. you’re nervous and you’re pulling back ...... then you’re just going to finish it as quick as you can, short answers, just get out. ‘I don’t know’, or ‘Yeah’, ‘No’, where you wouldn’t say, ‘Well, actually.....’ and be more explicit, you wouldn’t do that. Well, I wouldn’t. I’d want out.” (Barbara, female, 50s)
Not all participants were so strongly concerned to conceal their low literacy, and a minority of our sample told us that they would reveal their low literacy to a healthcare professional if they were asked directly and if they felt comfortable with the person who was asking. However, few were able to recount explicitly having revealed their difficulties to any healthcare staff.
“They [healthcare staff] could treat you differently, and not in a nice way. They could look upon you as if you’re stupid, you don’t understand what I’m telling you.” (Karen, female, 20s)
“… when something bad does happen or there’s an accident or something when you first go to the doctor or the hospital …you’re sitting there thinking like ‘Do I tell them do I not?’ but you’re scared to in case then they twist and they think ‘Well this could have happened because you’ve done wrong.’” (Katy, female, 20s)
“… you’re saying …‘Could you show me … cos I’m not too sure’ …. and she went ‘Oh (sigh) I just gave you a leaflet.’” (Katy, female, 20s)
“….if an appointment came…..instead of filing it or writing it down in the diary I’d just put it away and just forget … people were getting a bit like ‘What’s she playing at?’” (Dorothy, female, 50s)
Low literacy and social-psychological wellbeing
“I never told anybody, it was always just something that was hidden away back so nobody could see it. I don’t know why. I think that’s just no confidence, not wanting to tell anybody in case they think I’m an alien.” (Megan, female, teens)
“I think I’m doing what most people do that can’t read you step back from the crowd. Especially in a group or something because the worst thing that could ever happen is ‘oh (name) could you just read that line for me?’ Boof, your whole world just sinks, you know what I mean. There’s nothing worse and that’s why people always step back near the door just in case that happens.” (Bert, male, 40s)
“… and they were saying … ‘Oh, there was people at [a named group] and they can’t even read and write’ and I’m just sitting there going ‘oooh!’ Things like that. I wouldn’t like my own friends to know” (Louise, female, 40s)
As one focus group participant summed up, they felt they were always “having to be one step ahead in case you’re handed a form or something.” (Jason, Focus Group 1)
Some participants thought that both low literacy and its associated stigma had impacted on their health in ways not mediated by their difficulties with healthcare use or the management of health conditions at home. In particular, literacy-related stigma was seen as a negative influence on mental wellbeing. For example, Harry talked extensively about how the stigma of low literacy, the self-imposed exclusion from social activities and the perpetual concern to avoid disclosure “wears you down.” He quite clearly thought that his literacy problems had contributed to him feeling socially isolated and “weak and depressed.”
Several other participants volunteered that they had been diagnosed with stress and other mental health problems including nervous breakdown, depression, eating disorder and panic attacks. There was nothing in their accounts to suggest that the diagnosing doctors had uncovered or explored low literacy as a possible contributing factor.
Reluctance to disclose low literacy rooted in early experiences of stigma
Our early analyses of participants’ narratives suggested that early experiences of being labelled, stigmatised and discriminated against had been strongly influential in people’s behaviours in healthcare contexts and other social situations. This tentative theory was confirmed in subsequent interviews and during the two focus group discussions.
“… my teacher thought making me read out to the school was one of the best things there was. It wasn’t. It was not. It was so… ..the children, they were the worst cos it was like another notch on… Oh (sighs).. ‘Well, she’s thick, stupid, now she can’t talk.’” (Margaret, female, 50s)
“I’m no asking questions cos at school when you ask … kids that ask questions and don’t know what they’re askin’ they get humiliated and humiliated and it goes on and on and on and then it suddenly becomes part of your make up…” (Harry, male, 40s)
Participants’ suggestions for improvement in the health service
Some participants clearly believed that healthcare staff “think that everyone can read” and suggested a need to educate them about dyslexia and literacy problems. We also heard a variety of other suggestions for service improvement.
Not surprisingly, participants advocated the simplification of written information, including signage, appointment letters and instructions for medicine-taking, as well as healthcare leaflets. They also suggested that their understanding of clinical information and advice could be much improved if healthcare professionals explained things in lay terms rather than using medical terminology and jargon.
For the minority of participants who indicated that they would reveal their low literacy to healthcare professionals they felt they could trust, attempts by health services and health professionals to make it easy for people to ask for help with literacy activities without being judged seemed potentially useful–although they still did not like the idea that they might need to tell every health professional they met. Most participants, however, strongly preferred to avoid disclosing literacy difficulties and some suggested that their resolve to conceal their low literacy would be further strengthened if they were asked to identify themselves as needing help. These people favoured what are sometimes called ‘universal’ solutions, for example, simplifying written information, jargon-free simple explanations and advice or providing recordings of key consultations–for everyone, rather than as an option for those who are seen to require it . Participants also suggested that if services sent forms out before appointments, they could avoid putting people on the spot; that departments and relevant signposts within healthcare facilities could be colour coded; and that technology could now be used to provide interactive audio and visual information and instructions.
This study is among the first to elicit first-hand accounts of experiences with healthcare from people with low literacy living in the UK. We believe it is the first to focus on the ‘hidden population’ whose low literacy may not be obvious to healthcare staff and others. The study has illuminated previously unrecognised sources and implications of the stigma associated with low literacy, and has highlighted the difficulties that people can have with spoken as well as written communication in healthcare contexts. Most notably, we have presented findings that extend understanding of the ways that literacy-related stigma can undermine spoken interactions and relationships between patients and healthcare staff (important aspects of patients’ experiences of the quality of healthcare delivery),  impair patients’ engagement with healthcare provision, and limit their abilities to self-manage their health conditions at home. We have also highlighted the potential negative implications of literacy-related stigma for people’s mental wellbeing–which could perhaps be seen as an example of a ‘direct’ (i.e. not just service-mediated) impact of low literacy on health.
The stigma associated with low literacy has been acknowledged previously in health-related research: Parikh et al. reported that of 58 patients with low literacy, two thirds (67.2%) indicated in response to structured survey questions that they had not told their spouses and 19% that they had told no one . Our study has now helped to explain how literacy-related stigma can feature significantly in the causal pathways that link low literacy to poor health, for example, by prompting ‘cover-up’ behaviours that impede engagement with healthcare staff and so threaten the integrity of healthcare consultations, and by limiting information acquisition and help-seeking and so hampering self-management activities. Our study also tends to confirm that the kinds of literacy-related concerns identified by studies conducted in the USA can occur in the UK too. For example, participants highlighted the many aspects of health service use that currently depend on written communication, and the inaccessibility of these to people with low literacy. This has been recognised previously [30–33]. They expressed concern that health service staff were often unaware, or underestimated the difficulties that people might have with reading and writing–a concern that studies of healthcare professionals from the USA suggest is likely to be justified [19, 20].
Strengths and weaknesses of the study
One-to-one semi-structured interviewing generated data and insights that would not have been obtained by more structured, closed methods. In particular, by listening to personal biographical narratives we were able to identify explanations for participants’ guarded relationships with healthcare staff and their continued concealment of their low literacy. The focus groups allowed some of those interviewed previously and some new participants to comment on our interpretation of key findings and to discuss proposed service responses in more detail. Data were analysed using a recognised systematic approach.
By recruiting participants via adult learning classes, we potentially limited the findings to people who were prepared to be open about their literacy issues–at least in some contexts. It would have been difficult to identify people who had not recognised or sought help for their low literacy in an ethically acceptable manner for research purposes only. Although participants in this study may have been more willing and able than some to acknowledge and address their literacy issues, their willingness and confidence appeared to be restricted to particular contexts such as accessing adult learning. There was no evidence in our data that their having revealed their low literacy in this particular context significantly influenced their disclosure behaviours in other contexts. Consistent with our interest in the ‘hidden population’, few participants had disclosed or sought help with their low literacy within health services.
We achieved a diverse sample, although there were more women than men within it. We included some participants whose literacy difficulties had recently lessened to some extent as a result of their participation in adult learning. These people were able to talk about some issues relating to their low literacy that they had not recognised until they started attending the Adult Learning Centre and acquired a new perspective on them.
Implications for policy and practice
Given the prevalence of low literacy, most frontline clinical staff in many developed countries will encounter people with literacy difficulties every day. This study highlights several implications for both health service policy and health professionals’ practice. In general terms, the study findings (including those confirming the difficulties people have with written communication, which we have not reported in detail here) lend support from patients’ perspectives for calls to make changes to healthcare systems and to the health information that is offered by health professionals, in order to make them more engaging for people with low literacy . This will be particularly important for the implementation of the various health service policies evident in the UK and elsewhere that seek to ensure that healthcare is person-centred and that patients are supported as active partners in decision-making about their own care and in the management of their long-term conditions [24, 26, 39]. In practice, opportunities for people with low literacy to work in effective partnerships with staff will be substantially diminished by the kinds of problems our study has identified unless communication and relationships improve. A reliance on information provision to activate patients and facilitate a shift in decision-making and care-provision responsibilities risks exacerbating social inequalities in access to good quality care and outcomes: in the absence of supportive interpersonal relationships with staff, people with literacy difficulties are particularly likely to struggle .
In terms of the planning and provision of support for self-management, our study has highlighted a need to review and provide alternatives to peer-support activities, and especially group based training for people living with long-term conditions. Given the concerns about stigma and the avoidance strategies that we heard about from our study participants, group-based education is unlikely to be an attractive or effective option for people who struggle with literacy-related activities. To complement efforts to reduce the literacy demands that health service systems and processes make on health service users, interventions are also needed to raise professional awareness that low literacy is fairly common and potentially has a range of negative consequences for people’s willingness and ability to engage in healthcare and self-care. Training to promote non-discriminatory behaviours towards people who may struggle with literacy tasks would also be welcome. Even short basic interventions might serve to encourage simplified communication and a reduction in the use of ‘on the spot’ literacy activities.
The findings of our study caution quite strongly against the use of formal literacy screening, particularly outside the context of an already established and trusted patient-clinician relationship. They reinforce previously expressed concerns about its potential to cause harm in the form of significant anxiety, shame and alienation [41, 42]. Although some patients have been willing to express some support for literacy screening  this was not unequivocal  and the risk of exacerbating disengagement from healthcare contact compounds concerns that the practice is unlikely to be cost or time effective. Participants in the present study most prominently recommended universal solutions to their problems (simplifying the presentation of information and offering non-stigmatising alternatives to self-completion of literacy tasks to everyone, not just those with low literacy). Universal solutions have been advocated by others in the interests of improving health literacy in the general population, not only among those with low literacy . Techniques such as Teach-back, which helps healthcare providers to confirm that they have explained what the patient needs to know in a way that the patient understands have been developed and tested in the USA  and would benefit from wider implementation.
Implications for further research
Most health literacy research, including the testing and evaluation of initiatives to improve health literacy or improve outcomes for those with low literacy, has been carried out in the US. The findings of this study have highlighted particular issues through first-hand accounts of people with low literacy with reference to the UK health system. While some suggestions for service improvements need not be tested, for example, the colour coding within the hospital environment, or awareness raising among healthcare staff, others would benefit from piloting and robust evaluation. These could include the use of Teach-back and similar techniques in clinical departments. As well as evaluating outcomes, research should focus on the acceptability of interventions to people with low and those with higher literacy levels.
When health services and health professionals adopt practices that assume significant literacy skills, their effectiveness for a large but often hidden population of people with low literacy is limited. This study has shown that the stigma associated with low literacy, as well as the consequences of literacy-related mistakes, can impair people’s spoken engagement with healthcare staff, and potential to benefit from health services. Unless problems with both written information and interpersonal communication are acknowledged and addressed, policy ambitions to improve the experiences, effectiveness and safety of healthcare, and to reduce social inequalities in health are unlikely to be realised.
VAE and BW were both formerly at the Social Dimensions of Health Institute, Universities of Dundee and St Andrews.
This work was supported by the Chief Scientist Office of the Scottish Government Grant number CZG 2 425.
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